ABOUT:
Crypto.com Arena, home of the
Lakers,
Kings,
Sparks, and formerly the
Clippers is one of the most iconic venues in the world, serving as the beating heart of downtown Los Angeles.
Its most memorable moments include
campaigns
like the 250th Doubleheader and the 25-Year Anniversary, alongside historic playoff games, concerts, and live televised events. The arena continues to influence sports and entertainment culture on a global scale.
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RESPONSIBILITIES: As Graphic Design Manager, I led creative initiatives from concept to execution across concerts, sports, and live events. For
concerts,
I created custom backstage artwork which included posters, logos, and fan engagement visuals that aligned with each artist’s brand. I also produced motion and static graphics for screens, social media, and print, collaborating with internal teams.
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TOUR 1: Bad Bunny’s El Último Tour Del Mundo marked a groundbreaking shift in the Latin music scene, blending reggaeton with alternative and rock elements to create a unique concert experience.
TOUR 2: The tour showcased his experimental approach and personal storytelling, drawing inspiration from his roots and redefining traditional concert themes with an introspective, futuristic twist..
Interactive Fan Installations: To enhance fan engagement, I introduced several interactive elements, including a large license plate prop that read “YHLQMDLG”—an acronym meaning “I do what I want,” echoing the rebellious spirit of the tour. This installation provided a unique photo opportunity for fans, reinforcing their personal connection to the concert's themes.
Lyric-Focused Visual Storytelling: I also developed twelve 48" lyric floor decals, featuring excerpts from the artist's songs. These decals were thoughtfully placed backstage and in Star Plaza, offering symbolic moments for both the artist and fans to engage with the concert's narrative through visual storytelling.
CAMPAIGN OVERVIEW: The 360 Degrees Campaign for Bad Bunny’s El Último Tour Del Mundo 2022 brought the Bad Bunny'’s “last world tour” vision to life with a dystopian and introspective theme. Using a semi-truck as a striking visual metaphor for a journey through a surreal, futuristic landscape, the campaign fully
immersed fans in an engaging, cohesive experience that bridged physical and digital spaces, amplifying the concert’s unique character and overall impact.
TOOLS: Adobe Illustrator, Photoshop
DELIVERABLES: Collaborating with the artist’s promoters, I adapted tour art for Crypto.com Arena’s website, social media, and digital screens, ensuring cohesive and visually appealing branding and promotion. I partnered closely with marketing to create custom artwork for backstage areas and interactive fan engagement photo-ops that resonated with attendees. This unique collateral included
door wraps Artwork Installation ,
12 floor decals 1 2 3 4 5 6 7 8 9 10 11 12 , and a large
license plate prop. Artwork Installation
YEAR: 2022
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CAMPAIGN OVERVIEW: The 360 Degrees Campaign for Bad Bunny’s El Último Tour Del Mundo 2022 brought the Bad Bunny'’s “last world tour” vision to life with a dystopian and introspective theme. Using a semi-truck as a striking visual metaphor for a journey through a surreal, futuristic landscape, the campaign fully
immersed fans in an engaging, cohesive experience that bridged physical and digital spaces, amplifying the concert’s unique character and overall impact.
TOOLS: Adobe Illustrator, Photoshop
DELIVERABLES: Collaborating with the artist’s promoters, I adapted tour art for Crypto.com Arena’s website, social media, and digital screens, ensuring cohesive and visually appealing branding and promotion. I partnered closely with marketing to create custom artwork for backstage areas and interactive fan engagement photo-ops that resonated with attendees. This unique collateral included
door wraps Artwork Installation ,
12 floor decals 1 2 3 4 5 6 7 8 9 10 11 12 , and a large
license plate prop. Artwork Installation
YEAR: 2022
