DESIGN BRIEF

With the start of the 2017 fall season, CSUF’s Titan Athletics commissioned 17 new banners representing each of the school’s teams. As the graphic designer responsible for the request, I proposed an adjective theme along with a modern art visual style which was well received by the coaches. After meeting and discussing each team’s core values, we determined the adjectives.

The Direct Mail piece was a conceptual sub-project aimed to promote the Wooden Legacy Tournament which was hosted by Men’s Basketball. The Direct Mail consisted of a booklet, booklet cover, brochure, ticket, ticket sleeve, and postcards. The secondary project goal was to utilize different print media, such as paper weight and film transparency, to an achieve unique physical experience. For example, I use achieved a bouncing basketball scanimation by utilizing the film transparency on the ticket.