All
ARTWORK
INSTALLATION
PERFORMANCE
PROCESS

DESIGN BRIEF

Calibash 2023 is a multi-artist festival that is known as "The Year's Hottest Latin Music Festical" taking place over two nights.

Based off the original sponsor artwork above, containing the lineup, I was responsible for creating all backstage and social media artwork. The backstage artwork consisted of 15 48" floor decals and 50"x110" door wraps. The floor decals were installed in the dressing room hallway to highlight the performers.

To continue the graphic sunset theme, I created custom illustrations for each artist and applied a warm color pallet. The challenging part of this project was completing the artist illustrations in time as each one took several hours. Overall, I am incredibly honored to have been the Graphic Designer behind this iconic event.

Project details

DESIGNER

Diego Valencia

Client

Crypto.com Arena

Project date

January 2023

Software Used

Illustrator, Photoshop

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