DESIGN BRIEF

Lakers, Clippers, Kings, and Sparks celebrated Crypto.com Arena's 250 Double Headers on April 8th, 2023. A double header is a sporting event in which two games are played in the same venue on the same day. The process of converting a court from one team to another takes a staff of 50 and either 90 or 120 minutes when shifting between basketball courts or from hockey to basketball, respectively.

As the sole designer, I was responsible for creating all graphics for this historic event which included an event logo, social media promo, motion graphics, promo video, posters, infogrpahics, flyers, and step and repeat banners. I worked with several departments to help promote and execute the graphics. Starting with the marketing team who requested the event logo. I encapsulated the 250th Double header within the design byincluding the home team logos, venue building, and sport iconography. Taking the logo a step further, I created a motion graphic which I resized to the numerous arena screen sizes which were displayed by the Broadcasting team. Next, I worked with a Multimedia Videographer who took footage of the conversion crew, who wore branded apparel, and arena screens.

The #PLAYOFFREADY motion graphic promotes the conversion of 6 games in 5 days video which lead up to the 250th double header. To promote the internal staff party, I planned with marketing to deliver infographics, step and repeat, posters, flyers, and cupcakes graphics.