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DESIGN BRIEF

Drake's Tour: IT'S ALL A BLUR captures the essences of life's fleeting nature and uncertainty. Acknowledging that, in all its complexity, life cannot be compartmentalized or clearly defined. Instead, it is a continuous flow of experiences that blend into a blur.

For the show poster, I expanded on the LIFE IS A BLUR metaphor by using clock imagery in the background. In the foreground, I positioned Drake's portraits in a circle to reflect the flow of time and experiences. The portraits begin at 1 o'clock with his childhood yearbook photo and ends at 12 o'clock with present day. Lastly, the owl emanating from the center represents his brand OVO. For effects, I applied motion blur.

Project details

DESIGNER

Diego Valencia

Client

Crypto.com Arena

Project date

August 2023

Software Used

Illustrator, Photoshop

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